How I sell a home in Las Vegas

Most agents sell a home the same way. They take some photos, put a sign in the yard, load it on the MLS, and wait for another agent to bring a buyer. The rest of the marketing trickles in over the next two or three weeks, if it comes at all. In a market where homes are taking a while to sell, that puts the slowest part of the process in the two weeks that matter most.

I do it in the other order. The pricing, the photography, the 3D walkthrough, the advertising and the calendar are all decided before your house is visible to anyone. Then your marketing starts on day one, and everything is running within the first 7 days. I call it The Week One Launch, and it rests on four things: the real number for your house, a presentation that is finished before anyone sees it, advertising that finds buyers instead of waiting for them, and a launch that runs on a calendar instead of on hope.

Here is what I will not do. I will not tell you your house will sell in a week, because I do not control that and neither does anybody else. What I control is the work, and I will show you all of it: what I am running, where, and what happened this week. You get 100 percent of my attention whenever you contact me, and I negotiate and close your sale myself. Nobody gets handed off. I have sold homes across the Las Vegas valley for 20 years, in Henderson, Summerlin, Southern Highlands, Anthem, Boulder City and North Las Vegas, and this is how I do it.

Your photos are your first showing. For most of the buyers who end up in your house, the phone screen is where they decided to come, and for the ones relocating from California or across the country, the 3D walkthrough is the showing. So the presentation is not something we add after the listing is live. It is done first.

Before your house is visible to anyone, three things are complete. Professional photography, shot when the light is right and after the house has been prepared for it. A Matterport 3D walkthrough, so a buyer can walk every room from their couch at midnight and an out-of-town buyer can tour it before booking a flight. And the written description, which says what the house actually does and where it sits in the valley, without a single cliche. No house on my listings has ever boasted anything, and none of them are nestled anywhere.

Before the camera comes, we walk the house together and I tell you what to do and what to leave alone. Fix what is broken, all of it, because buyers do not add up small items, they form an impression. Take the surprise out of the inspection: service the air conditioner and keep the receipt, get a roofer's eyes on an older roof. Paint, light and clean. Then stop. The kitchen remodel, the new floors, the new roof on a house you are leaving: those rarely come back, and they cost you a month. Price for them, disclose, and let the buyer choose. I wrote the whole list, in the order I would spend.

The point of doing all of this before day one is simple. The first two weeks are the best two weeks a listing ever gets, and a listing that goes live with phone photos and a promise that the professional ones are coming has spent part of that window looking unfinished. Yours will not. When the buyers who have been waiting for something like your house see it for the first time, they will see it the way it deserves to be seen, and they will see all of it.

All of the above runs on a calendar, and the calendar is the part I hold myself to. This is The Week One Launch, week by week.

Before day one. The real number is agreed. The house is prepared and the inspection surprises are handled. Photography and the Matterport walkthrough are shot and finished. The description is written. The ads are built and waiting. The first open house is on the calendar. The sign is ready to go in the yard. Nothing is live yet, and nothing goes live until all of it is ready to go live together.

Day one. Your house goes on the MLS with the finished photography and the 3D walkthrough attached, priced at the number we agreed. Every buyer with a saved search in your range and every agent working your part of the valley sees it in the same hour. The sign goes in. The marketing starts, not the week after.

Days one through seven. The paid advertising goes live and starts reaching the buyers who were not searching yet. Syndication to Realtor.com, Homes.com and the other major sites is complete. The first open house happens, one well-run open house in the first weekend instead of four scattered ones. Showings are scheduled inside the windows you set, with the notice you need, and I collect feedback from every one. By the end of day seven, everything is running. Not most of it. All of it.

Every week after that. You get a house status call from me, every Friday or Saturday, whether there is news or not. How many showings there were, what buyers said, what I am adjusting in the marketing, and what I recommend. You will never have to call me to find out where things stand. If that ever happens, you have my permission to fire me.

When the offer comes. I negotiate it myself. Not an assistant, not a transaction coordinator, the same person you met at the kitchen table. You get the offer, the trade-offs, and my recommendation, and you make the decision with the real picture in front of you. Then I walk you through what happens after you accept: escrow, the inspection and the repair conversation, the appraisal, the HOA package, the walkthrough, signing and keys. I keep every date on a calendar and you hear about each one before it arrives.

The first week a home is live is the week it gets the most attention it will ever get. Most listings spend it catching up. Yours will spend it ready. If you are thinking about selling anywhere in the valley, call or text 702-881-6562 and tell me the address and what your timeline actually needs. I will tell you what I think the house is worth, and exactly what I would do to get it sold.